James McGrath content

Dashing. Witty. Intelligent. Overwhelmingly humble.

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UX and Customer Journey Writing

James has taken his passion for creating content that is relevant and timely to readers to its logical conclusion: he’s delved into the world of UX.

He’s helped an energy company get more solar panels onto roofs, and a leading university truly speak with one voice across multiple touchpoints.

Most importantly, he’s made sure that users have the most seamless journey possible.

Journalism

James has also been a journalist for the better part of a decade, adept at drawing insights to help readers understand complex issues.

He’s written about oil and gas exploration, advertising and media, small-cap companies, small business, women in sport — and a whole bunch of other things besides.

James’ words help turn the complex into something simple, and the mind-numbingly boring into truly engaging content.

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Content Marketing

Want to find your audience and make your brand stand out from the pack?

James specialises in designing, planning, and creating content designed to reach your customers.

He’s:

  • Helped generate 2.1 million unique leads for a leading SaaS company

  • Grown audiences by 10 percent year on year for that same company

  • Ghost-written several thought leadership pieces for ASX CEOs

  • Created content which appears on the front page of Google

  • Produced engaging podcasts, and more

Get In Touch

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