Okay -- you have one month to write a 2600 word feature article on drilling rigs. How do you do it?
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If you’re under a certain age, there’s a great chance you became a UX practitioner over the festive break -- you helped your parents figure out Netflix.
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Email isn’t going away — it’s set to get more crowded. So, it’s those who are able to marry a traditional comms mind with a new-world UX perspective that will win in the world of email marketing.
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I was lucky enough to travel to Japan for the second time recently, and as with all travel it offered fresh perspective on all sorts of areas, including marketing.
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Facebook (or that should be FACEBOOK?) recently made a bold move. What does that tell us about the way written language is perceived and how that perception has evolved with technology?
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I’ve been lucky enough to have forged (one may also say ‘stumbled through’) a career where I’ve used words to communicate with all sorts of people about all sorts of things — here are eight words I’ve always found to be kind of pointless.
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Just because you can use emotion in content doesn’t mean you should. It is super-effective though…
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If you need a team of branding experts trying to define what authentic means, then you're probably not being authentic.
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If you communicate at a professional level, you owe it to yourself to try and learn a new language -- by going back to basics, you'll learn a lot about how meaning is built and lost through language.
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